14 Hands Unicorn Can

14 Hands, a wildly popular Washington state winery whose identity is rooted in the wild horses of Eastern Washington, wanted to shake up their lineup by introducing something new: a bubbly rosé wine in a can that would be affectionately called "14 Hands Unicorn." The client wanted something unabashedly flirty, pink and fun, but that was modern enough to signal that this was a product for adults (not children) and stood off the shelf in a sea of canned beverages. 

To fulfill the client's vision, I created a dynamic design of overlapping shades of a sophisticated pink palette (never too bubblegum), with a focus on the silhouette of a prancing, golden unicorn. This bridged the gap between modern and playful. To keep things grounded and to keep the 14 Hands branding front and center, the Unicorn name and supporting text was kept to a simple and sleek sans-serif. In addition to the can design, I also created a variety of supporting pieces: a can shipper with a wrap-around design, and various, flexible point-of-sale collateral that took cues from design of the label. This product was also wildly successful: what started as a limited-release option is now part of the regular 14 Hands lineup, in both bottle and can.